{"id":695,"date":"2021-04-12T15:29:42","date_gmt":"2021-04-12T15:29:42","guid":{"rendered":"https:\/\/black.host\/blog\/?p=695"},"modified":"2022-11-25T12:23:31","modified_gmt":"2022-11-25T12:23:31","slug":"landing-page","status":"publish","type":"post","link":"https:\/\/black.host\/blog\/landing-page","title":{"rendered":"The Best Way to Create a Successful Landing Page"},"content":{"rendered":"\n<p>You have <a href=\"https:\/\/black.host\/blog\/6-tips-for-speeding-up-your-website\" target=\"_blank\" rel=\"noreferrer noopener\">a well-optimized website<\/a> and assume that&#8217;s the end of the story? You think you&#8217;re finished with the coding, and now you can sit back and wait for the money? Sorry, but running an online business it\u2019s not that easy. You must constantly work on improving it. And creating different landing pages for your products and services is one thing that can benefit your company.<\/p>\n\n\n\n<p>What&#8217;s a landing page, you ask? Well, grab your cup of coffee and sit back while I explain it to you. \u2615 A landing page is a location where all of the planes land. \ud83d\udeec Just kidding! \ud83d\ude04 I know it&#8217;s been a few weeks since April Fool&#8217;s Day, but I&#8217;m still in a silly mood. \ud83e\udd2a Okay, I&#8217;ll get serious now.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/black.host\/blog\/landing-page\/#What_Is_a_Landing_Page\" >What Is a Landing Page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/black.host\/blog\/landing-page\/#Essentials_of_a_High-Converting_Landing_Page\" >Essentials of a High-Converting Landing Page<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/black.host\/blog\/landing-page\/#Headline\" >Headline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/black.host\/blog\/landing-page\/#Subheading\" >Subheading<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/black.host\/blog\/landing-page\/#CTA_Button\" >CTA Button<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/black.host\/blog\/landing-page\/#Visuals\" >Visuals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/black.host\/blog\/landing-page\/#Social_Proof\" >Social Proof<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/black.host\/blog\/landing-page\/#Landing_Page_Best_Practices_for_Reseller_Hosting\" >Landing Page Best Practices for Reseller Hosting<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-landing-page\"><span class=\"ez-toc-section\" id=\"What_Is_a_Landing_Page\"><\/span>What Is a Landing Page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A landing page is a page that is separate from the website. It is designed for a particular purpose (usually for marketing) and may be used for various goals, such as collecting contact information or selling a specific product or service. A landing page has the power of converting visitors into leads or even customers. Beneath, we will go through some tips to keep in mind when creating a landing page. Any business can apply these guidelines, not just reseller hosting companies.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Focus on your copy.<\/strong> Bear in mind that even though you ask &#8220;just&#8221; for an email, you must always provide something in return. Always make a unique value proposition. Offer something that can solve a real problem that your visitors are struggling with. Describe why and how you can solve their problem and try to convince them to opt-in.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Keep it simple.<\/strong> Avoid cluttering the page and try using <a href=\"https:\/\/black.host\/blog\/best-web-design-trends-for-2021#Minimalism\" target=\"_blank\" rel=\"noreferrer noopener\">a minimalistic design<\/a>. Use attractive aesthetics in conjunction with a clean UI. By keeping it simple, you&#8217;re letting your visitors focus more on the crucial elements like the headline or CTA (call-to-action button).<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Avoid navigation menu. <\/strong>This is part of the process of keeping things simple. The navigation menu can cause visitors to slip away from your landing page, so avoid using one. It would be best if you avoid any distractions. Again, this is not your official website; it is a landing page with a particular purpose.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Proofread everything. <\/strong>Check your landing page as many times as necessary to ensure that all is perfect. You need everything to be flawless because even a minor typo can deter people from converting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-essentials-of-a-high-converting-landing-page\"><span class=\"ez-toc-section\" id=\"Essentials_of_a_High-Converting_Landing_Page\"><\/span>Essentials of a High-Converting Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are 6 must-haves on your landing page:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Headline<\/li>\n\n\n\n<li>Subheading<\/li>\n\n\n\n<li>CTA Button<\/li>\n\n\n\n<li>Visuals<\/li>\n\n\n\n<li>Social proof<\/li>\n\n\n\n<li>CTA Button<\/li>\n<\/ul>\n\n\n\n<p>Which of the above should be included in a single landing page? Everything! And, no, I did not make a typo! It&#8217;s a smart idea to have two call-to-action buttons on your landing page, but more on that later. Let us begin with the headline.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Headline\"><\/span>Headline<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When someone lands on your page, the headline will most likely be the first thing they see, and you don&#8217;t want it to be the last.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote alert\"><blockquote><p><strong>JFYI<\/strong> <em>While eight out of ten people will read your headline, only two out of ten will read the rest of your landing page.<\/em><\/p><\/blockquote><\/figure>\n\n\n\n<p>Thus, make a catchy headline that will instantly grab the attention of the visitor.<\/p>\n\n\n\n<p>As you might be aware, the average human attention span is very short, and you don&#8217;t have much time to capture it. Always aim to be concise with your message and to create enticing headlines using just a few words.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/black.host\/blog\/wp-content\/uploads\/sites\/4\/2021\/04\/Fygo-Landing-Page.png\" alt=\"Fygo Landing Page by Cuberto via Dribbble | Informative headline and subheading, clean call-to-action button.\" class=\"wp-image-696\" srcset=\"https:\/\/black.host\/blog\/wp-content\/uploads\/sites\/4\/2021\/04\/Fygo-Landing-Page.png 1600w, https:\/\/black.host\/blog\/wp-content\/uploads\/sites\/4\/2021\/04\/Fygo-Landing-Page-300x225.png 300w, https:\/\/black.host\/blog\/wp-content\/uploads\/sites\/4\/2021\/04\/Fygo-Landing-Page-837x628.png 837w, https:\/\/black.host\/blog\/wp-content\/uploads\/sites\/4\/2021\/04\/Fygo-Landing-Page-768x576.png 768w, https:\/\/black.host\/blog\/wp-content\/uploads\/sites\/4\/2021\/04\/Fygo-Landing-Page-1536x1152.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\"><strong>Informative headline and subheading, clean call-to-action button<br><\/strong><em><a href=\"https:\/\/dribbble.com\/shots\/15234523-Fygo-Landing-Page\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fygo<\/a> Landing Page by <a href=\"https:\/\/dribbble.com\/cuberto\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Cuberto<\/a> via <a href=\"https:\/\/dribbble.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dribbble<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Subheading\"><\/span>Subheading<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The rules that apply in the previous section should also apply here. You just have a few seconds to make a successful first impression, so make it count. While the subheading should complement the headline and clarify the purpose of the landing page, it should not be too long.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CTA_Button\"><\/span>CTA Button<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Do you remember the adage &#8220;don&#8217;t judge a book by its cover&#8221;? Well, we all judge a book by its cover, and we also judge a CTA button by its copy. Hence you must write a compelling button copy. Please never use the phrase &#8220;Click Here&#8221;. You need to make it appealing for people to click on it. Also, choose a style that stands out from the rest of the page.<\/p>\n\n\n\n<p>It&#8217;s also a good idea to have at least two CTA buttons, one above and one below the fold. This way, if they skip the first one, they can still click on the second CTA button.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/black.host\/blog\/wp-content\/uploads\/sites\/4\/2021\/04\/Spark-marketing-landing-page.png\" alt=\"Spark Landing Page by Vladimir Gruev via Dribbble | Two descriptive CTAs, that clarify which is for what.\" class=\"wp-image-697\" srcset=\"https:\/\/black.host\/blog\/wp-content\/uploads\/sites\/4\/2021\/04\/Spark-marketing-landing-page.png 1600w, https:\/\/black.host\/blog\/wp-content\/uploads\/sites\/4\/2021\/04\/Spark-marketing-landing-page-300x225.png 300w, https:\/\/black.host\/blog\/wp-content\/uploads\/sites\/4\/2021\/04\/Spark-marketing-landing-page-837x628.png 837w, https:\/\/black.host\/blog\/wp-content\/uploads\/sites\/4\/2021\/04\/Spark-marketing-landing-page-768x576.png 768w, https:\/\/black.host\/blog\/wp-content\/uploads\/sites\/4\/2021\/04\/Spark-marketing-landing-page-1536x1152.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\"><strong>Two descriptive CTAs, that clarify which is for what<br><\/strong><em><a href=\"https:\/\/dribbble.com\/shots\/14953088-spark-marketing-page\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Spark<\/a> Landing Page by <a href=\"https:\/\/dribbble.com\/gruev\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Vladimir Gruev<\/a> via <a href=\"https:\/\/dribbble.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Dribbble<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Visuals\"><\/span>Visuals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can use visuals like photos, illustrations, or videos. If you offer a free e-book, you can include the book&#8217;s cover. Alternatively, you may use a picture or a video of your product so that visitors can clearly see what you&#8217;re selling. Even if the product is still in development, you can use a concept picture or prototype as a visual. Well, who doesn&#8217;t appreciate a stunning picture?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Proof\"><\/span>Social Proof<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before making their purchase decision, more and more people nowadays rely on the experiences of others. So, it&#8217;s good to use social proof on your landing page, both above and below the fold.\u00a0<\/p>\n\n\n\n<p>In the upper section (above the fold), it is best to use something simple, such as a star rating, the number of users, or the number of downloads of the application. And it&#8217;s a good idea to provide social evidence, such as testimonials or case studies, somewhere below the fold. You may also incorporate video testimonials or Google reviews.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1109\" src=\"https:\/\/black.host\/blog\/wp-content\/uploads\/sites\/4\/2021\/04\/Somneo-Landing-Page-1.png\" alt=\"Somneo Landing Page by Dmitrii Sverdliuk via Behance | Above the fold 5-star review, descriptive picture, descriptive CTA\" class=\"wp-image-705\" srcset=\"https:\/\/black.host\/blog\/wp-content\/uploads\/sites\/4\/2021\/04\/Somneo-Landing-Page-1.png 1400w, https:\/\/black.host\/blog\/wp-content\/uploads\/sites\/4\/2021\/04\/Somneo-Landing-Page-1-300x238.png 300w, https:\/\/black.host\/blog\/wp-content\/uploads\/sites\/4\/2021\/04\/Somneo-Landing-Page-1-793x628.png 793w, https:\/\/black.host\/blog\/wp-content\/uploads\/sites\/4\/2021\/04\/Somneo-Landing-Page-1-768x608.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\"><strong>Above the fold 5-star review, descriptive picture, descriptive CTA<br><\/strong><em><a href=\"https:\/\/www.behance.net\/gallery\/102192965\/Somneo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Somneo<\/a> Landing Page by <a href=\"https:\/\/www.behance.net\/dima106\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Dmitrii Sverdliuk<\/a> via <a href=\"https:\/\/www.behance.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Behance<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Landing_Page_Best_Practices_for_Reseller_Hosting\"><\/span>Landing Page Best Practices for Reseller Hosting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add a customized experience by targeting a visitor with a specific set of needs, such as a blogger in need of <a href=\"https:\/\/black.host\/wordpress-hosting\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress hosting<\/a>;<\/li>\n\n\n\n<li>For one landing page, choose just one type of web hosting, such as <a href=\"https:\/\/black.host\/unmetered-shared-hosting\" target=\"_blank\" rel=\"noreferrer noopener\">shared hosting<\/a> or <a href=\"https:\/\/black.host\/unmetered-vps-hosting\" target=\"_blank\" rel=\"noreferrer noopener\">VPS<\/a>, etc.;<\/li>\n\n\n\n<li>Make the pricing details straightforward and easy to understand, if they apply on a monthly or annual basis;<\/li>\n\n\n\n<li>Make it clear if you offer add-ons such as <a href=\"https:\/\/black.host\/register-your-domain-now\" target=\"_blank\" rel=\"noreferrer noopener\">domains<\/a>, and if so, is it a one-time offer;<\/li>\n\n\n\n<li>Reduce the number of distractions on your landing page;<\/li>\n\n\n\n<li>Use testimonials for the type of hosting that your landing page is about; do not use testimonials for <a href=\"https:\/\/black.host\/unmetered-dedicated-servers\" target=\"_blank\" rel=\"noreferrer noopener\">dedicated servers<\/a> if you offer shared hosting;<\/li>\n\n\n\n<li>Last but not least, use an enticing CTA button, like &#8220;Get my hosting now&#8221;!<\/li>\n<\/ul>\n\n\n\n<p>And that&#8217;s it. Now, once you&#8217;ve completed all the steps above, you can sit back, relax and wait for your conversions. \ud83d\udcb0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have a well-optimized website and assume that&#8217;s the end of the story? You think you&#8217;re finished with the coding, and now you can sit back and wait for the money? Sorry, but running an online business it\u2019s not that easy. You must constantly work on improving it. And creating different landing pages for your [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[68],"tags":[413],"class_list":["post-695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-hosting","tag-landing-page"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Best Way to Create a Successful Landing Page - BLOG | BlackHOST<\/title>\n<meta name=\"description\" content=\"Learn how to create a profitable and high-converting landing page for your business, whether it is reseller hosting or anything else.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/black.host\/blog\/landing-page\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Way to Create a Successful Landing Page\" \/>\n<meta property=\"og:description\" content=\"Learn how to create a profitable and high-converting landing page for your business, whether it is reseller hosting or anything else.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/black.host\/blog\/landing-page\" \/>\n<meta property=\"og:site_name\" content=\"BLOG | BlackHOST\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BlackH0ST\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-12T15:29:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-25T12:23:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/black.host\/blog\/wp-content\/uploads\/sites\/4\/2021\/04\/Landing_Page_Blog_Post.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sarah Olsen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@_blackhost\" \/>\n<meta name=\"twitter:site\" content=\"@_blackhost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Olsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/black.host\/blog\/landing-page#article\",\"isPartOf\":{\"@id\":\"https:\/\/black.host\/blog\/landing-page\"},\"author\":{\"name\":\"Sarah Olsen\",\"@id\":\"https:\/\/black.host\/blog\/#\/schema\/person\/c43b4e6f942e3c300b2e5cb99a6bc102\"},\"headline\":\"The Best Way to Create a Successful Landing Page\",\"datePublished\":\"2021-04-12T15:29:42+00:00\",\"dateModified\":\"2022-11-25T12:23:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/black.host\/blog\/landing-page\"},\"wordCount\":1126,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/black.host\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/black.host\/blog\/landing-page#primaryimage\"},\"thumbnailUrl\":\"https:\/\/black.host\/blog\/wp-content\/uploads\/sites\/4\/2021\/04\/Landing_Page_Blog_Post.png\",\"keywords\":[\"Landing page\"],\"articleSection\":[\"Web Hosting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/black.host\/blog\/landing-page#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/black.host\/blog\/landing-page\",\"url\":\"https:\/\/black.host\/blog\/landing-page\",\"name\":\"The Best Way to Create a Successful Landing Page - 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