Facebook Feed Collection Ad<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nFacebook News Feed is the middle part of the Facebook home page, where you see all the news, photos, and videos from your friends, Groups, Pages, and advertisers.<\/p>\n\n\n\n
If you want to create an ad for the Facebook Feed placement, you can choose between the four ad formats (image, video, carousel, or collection). Below we can see the image and video requirements for Facebook Feed Ads \ud83d\udc47<\/p>\n\n\n\n
Image and Video Guidelines:<\/strong><\/p>\n\n\n\n\nAd Format: <\/strong>Image, Video, Carousel, or Collection<\/li>\n\n\n\nAspect Ratio:<\/strong>\n\nImage Ads:<\/strong> 1.91:1 to 1:1<\/li>\n\n\n\nVideo, Carousel, and Collection Ads*: <\/strong>1:1<\/li>\n<\/ul>\n<\/li>\n\n\n\nRecommended Size: <\/strong>1080 x 1350 px<\/li>\n\n\n\nRecommended File Type:<\/strong> JPG, PNG, MP4, MOV, and GIF<\/li>\n<\/ul>\n\n\n\n*This aspect ratio is for both desktop and mobile users, but if you want to create a video ad only for mobile users, it’s good to use a 4:5 ratio.<\/p>\n\n\n\nPro Tip:<\/strong> You should upload the highest resolution file that meets the ratio requirements (there’s no maximum resolution limit).<\/p><\/blockquote><\/figure>\n\n\n\nBesides the standard image and video ads, you can create a carousel or collection ads for the Facebook feed placement. If you want to use carousel ad format, you can include up to 10 photos or videos within a single ad. And each can be with its own link. A collection ad must feature one cover image or video, followed by three product images. And when someone taps on your collection ad, they will see an Instant Experience (something like a landing page). Collection ads are available only in two ad placements: the Facebook Feed and Facebook In-Stream Video.<\/p>\n\n\n\n
<\/span>Facebook Marketplace<\/span><\/h2>\n\n\n\nFacebook Marketplace is similar to an e-commerce site, allowing you to sell and purchase things from local businesses and businesses from all over the world through shipping. By using this type of ad placement, you can be sure that your ads will be shown to people who already have a history of buying through the Facebook Marketplace.<\/p>\n\n\n\n
\n
\n
<\/video>Facebook Marketplace Ad<\/figcaption><\/figure>\n<\/div>\n\n\n\n\n
You can choose between three ad formats for this ad placement: image, video, or carousel.<\/p>\n\n\n\n
Image and Video Guidelines:<\/strong><\/p>\n\n\n\n\nAd Format: <\/strong>Image, Video, or Carousel<\/li>\n\n\n\nAspect Ratio for Image and Carousel Ads:<\/strong> 1:1<\/li>\n\n\n\nAspect Ratio for Video Ads: <\/strong>4:5<\/li>\n\n\n\nRecommended Size: <\/strong>1200 x 1200 px<\/li>\n\n\n\nMax File Size: <\/strong>\n\nImages:<\/strong> 30 MB<\/li>\n\n\n\nVideos: <\/strong>4GB<\/li>\n<\/ul>\n<\/li>\n\n\n\nVideo Duration:<\/strong> 1 second to 240 minutes<\/li>\n\n\n\nRecommended File Type:<\/strong> JPG, PNG, MP4, MOV, and GIF<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\nAt the Facebook Marketplace ad placement, the video captions are not supported, but video sound is, and Facebook recommends using it.<\/p><\/blockquote><\/figure>\n\n\n\n
<\/span>Facebook Video Feeds<\/span><\/h2>\n\n\n\n\n
\n
<\/video>Facebook Video Feed Video Ad<\/figcaption><\/figure>\n<\/div>\n\n\n\n\n
Another spot where you can place your ads on Facebook is the Facebook Video Feed which you can access when you click on a video from the Facebook News Feed. And you may have noticed that when you click on a video from your home page and the Video Feed is opened, Facebook is showing other organic videos and also sponsored video ads.<\/p>\n\n\n\n
Video Guidelines:<\/strong><\/p>\n\n\n\n\nAspect Ratio:<\/strong> 4:5<\/li>\n\n\n\nRecommended Size: <\/strong>1080 x 1080 px<\/li>\n\n\n\nMax File Size:<\/strong> 4GB<\/li>\n\n\n\nVideo Duration:<\/strong> 1 second to 240 minutes<\/li>\n\n\n\nRecommended File Type:<\/strong> MP4, MOV, and GIF<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\nVideo sound and captions are optional but recommended due to the attention-grabbing effect they have.<\/p>\n\n\n\nDuring the day, the majority of mobile videos are played with the sound turned off.<\/p><\/blockquote><\/figure>\n\n\n\n
Playing video without sound is common when you’re at your workplace, school, or public and don’t have your earbuds but want to check social media. Therefore, when you create the strategy for your videos, you should first design for sound-off videos. To create videos for sound-off, you can use the following techniques:<\/p>\n\n\n\n
\nadd captions to your videos;<\/li>\n\n\n\n use visual storytelling;<\/li>\n\n\n\n make sure your brand stands out.<\/li>\n<\/ul>\n\n\n\nYou should strive to catch the audience’s attention from the first second. Because many individuals use their phones with the sound turned off throughout the day, make sure your video visually conveys your message. It’s always a good idea to add on-screen text for those watching your video on mute so you can tell its story without the need for sound. Finally, include audio in your videos to thrill your viewers and make your ad more engaging.<\/p>\n\n\n\n
<\/span>Facebook Right Column<\/span><\/h2>\n\n\n\nFacebook Right Column ads are only available for desktop users. You can use only image format as a visual for a single photo in this sort of ad placement and a combination of image and video formats as a carousel. If you opt for a carousel, you can add up to 10 images or videos to a single carousel ad (each with its own link).<\/p>\n\n\n\n
\n
\n
Image and Video Guidelines:<\/strong><\/p>\n\n\n\n\nAd Format: <\/strong>Image, Video, or Carousel<\/li>\n\n\n\nAspect Ratio:<\/strong> 1:1<\/li>\n\n\n\nRecommended Size: <\/strong>1200 x 1200 px<\/li>\n\n\n\nMax File Size: <\/strong>\n\nImages:<\/strong> 30 MB<\/li>\n\n\n\nVideos: <\/strong>4GB<\/li>\n<\/ul>\n<\/li>\n\n\n\nRecommended File Type:<\/strong> JPG, PNG, MP4, MOV, and GIF<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n
Facebook Right Column Image Ad<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\nThe ads that you’ll create for the Right Column placement will most commonly (but not always) appear in the right-hand column of the Page. So it’s good to use an eye-catching image that will draw the user’s attention. And, it’s best to avoid adding text to the image in this type of ad placement due to the small image size used.<\/p>\n\n\n\n
<\/span>Facebook Stories<\/span><\/h2>\n\n\n\n\n
\n
Facebook Stories Image Ad<\/figcaption><\/figure>\n<\/div>\n\n\n\n\n
<\/video>Facebook Stories Video Ad<\/figcaption><\/figure>\n<\/div>\n\n\n\n\n
<\/video>Facebook Stories Carousel Ad<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\nI bet you already know how Facebook Stories work. They appear between the organic Stories and can quickly capture the viewer’s attention. This type of ad placement is a great way to show off your brand, products, and services by using eye-catching images and videos. Plus, you can add emojis, stickers, and other elements to your stories to make them more noticeable.<\/p>\n\n\n\n
Image and Video Guidelines:<\/strong><\/p>\n\n\n\n\nAd Format: <\/strong>Image, Video, or Carousel<\/li>\n\n\n\nAspect Ratio:<\/strong>\n\nImage and Video: <\/strong>9:16<\/li>\n\n\n\nCarousel:<\/strong> 1:1<\/li>\n<\/ul>\n<\/li>\n\n\n\nRecommended Size: <\/strong>1080 x 1920 px<\/li>\n\n\n\nMax File Size: <\/strong>\n\nImages:<\/strong> 30 MB<\/li>\n\n\n\nVideos: <\/strong>4GB<\/li>\n<\/ul>\n<\/li>\n\n\n\nRecommended File Type:<\/strong> JPG, PNG, MP4, and MOV<\/li>\n<\/ul>\n\n\n\nNote that if you choose to use a carousel ad for Facebook Stories, you can create up to 3 Carousel Cards<\/strong> and use only image file formats (video is not supported).<\/p><\/blockquote><\/figure>\n\n\n\nThe video span can be between 1 second to 2 minutes<\/strong>. Suppose your video is longer than 15 seconds. In that case, Facebook will automatically break it into individual Story cards and display 1, 2, or 3 Story cards before offering viewers the choice to ‘Keep Watching’ to view the rest of the video. Both video captions and sound are optional but recommended for the Facebook Story.<\/p>\n\n\n\nFacebook suggests leaving around 250 pixels<\/strong> of the top and bottom of the image or video free from text and logo. This way, you can ensure that the call-to-action will not cover these critical elements.<\/p><\/blockquote><\/figure>\n\n\n\n<\/span>Facebook Reels<\/span><\/h2>\n\n\n\nIf you believe that video content is more engaging than images, I have to agree with you. Especially when the video comes in a short but more fascinating form. Yes, I’m talking about Facebook Reels. <\/p>\n\n\n\n
\n
\n
<\/video>Facebook Reels Video Ad<\/figcaption><\/figure>\n<\/div>\n\n\n\n\n
If a picture is worth a thousand words, what is a video worth? 1.8 million words! So why not make the most of it? \ud83d\ude09<\/p>\n\n\n\n
Furthermore, you can become a part of Facebook’s cultural movement by using Reels. You should make short, entertaining videos so that a whole new audience may notice you. You can pre-create these exciting videos and upload them from your device or record them directly with your camera. Below are some basic guidelines that you should follow when creating Facebook Reels \ud83d\udc47<\/p>\n\n\n\n
Video Guidelines:<\/strong><\/p>\n\n\n\n\nAspect Ratio:<\/strong> 9:16<\/li>\n\n\n\nMax File Size:<\/strong> 4GB<\/li>\n\n\n\nVideo Duration:<\/strong> 3 seconds to 90 seconds<\/li>\n\n\n\nRecommended File Type:<\/strong> MP4 or MOV<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\nMinimum resolution is 1080P, with 4K support if available (note: video will be capped at 720p after upload).<\/p><\/blockquote><\/figure>\n\n\n\n
Facebook recommends using video captions and video sound on your Reels as well as other video ads. Especially sound, because, unlike Facebook Video Feeds, Reels are generally watched with sound on.<\/p>\n\n\n\n